Website Changes at AI Speed. Under Your Control.

Declunk makes website work easier, faster to manage, improve, approve and deliver.

Website Work Breaks in Two Places.

Requests live everywhere except where work happens

Slack threads, email chains, spreadsheet rows, group chats. Every channel generates website work. None of them track whether it actually ships.

Changes go live with no record

The pricing page changed last Tuesday. Who pushed it? What did it replace? Was it approved? The only audit trail is someone's memory.

Your website creates constant work. Small tasks that never stop accumulating.

Updates, content edits, copy fixes, reviews, approvals, CMS changes, optimizations. None of them are hard. All of them need doing. The gap between what arrives and what ships is where teams quietly fall behind.

Built for Every Team.

Teams That Ship More Than They Staff

Five people requesting changes, one person making them. The backlog fills up before anyone notices.

Websites With Hundreds of Pages

Content drifts out of date faster than anyone can review. Pages go stale without warning.

Sites Where the Website Is the Pipeline

When the site drives revenue, a bad change costs real money. Every edit needs a reason before it ships.

One System, From Analysis to the Published Change.

Most tools stop at a recommendation. The rest stop at a ticket. Declunk connects the two.

Analysis

Decides what should change, and why.

Requests

Carries the work, with an owner and an approver.

Execution

AI assists in drafting the change in your CMS.

Agents do the heavy work. Your team makes the decisions.

AI Does Not Touch Your Website Until You Say So.

The AI proposes a plan. You approve it, and it implements only what you approved. On enterprise setups, work occurs on a Webflow branch, keeping it from your live site.

AEO Coming Soon

Your Winning AEO Action Plan in Minutes.

Being recommended by AI search is one of the jobs a website now has. Declunk starts from a complete picture of your business rather than a scan of your pages, then tells you what to change and why.

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Build a complete client profile.

A richer client profile leads to better recommendations and higher quality results.

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Connects to the Tools You Already Use

Your CMS, your AI, your SEO stack. Declunk plugs into all of them so everything works together in one place.

What We Are Building Next

Our plan, updated as we ship.

Live

Team Governance

Requests, roles, permissions, and audit trails in one place.

Coming Soon

AEO

Track how AI engines describe your clients. Surface and close gaps.

Q3 2026

AI Execution

AI drafts every change with reasoning attached. You approve before anything ships.

Q4 2026

SEO & CRO

AI finds the opportunities. You review and approve. Rankings and conversions improve.

Q1 2027

Workflow Automation

Chain steps into repeatable processes. No manual handoffs.

FAQs

Didn't find what you were looking for? Talk to our team to learn more about Declunk.

Contact us
What is Declunk?
A platform for maintaining and optimizing your website after it goes live. Requests come in from your team, AI proposes each change with its reasoning, a person approves it, and it publishes to the CMS with a full record of what changed and why.
Who is it built for?
Teams responsible for a website that generates continuous work: many stakeholders sending requests, a large content footprint, or a site that carries demand generation. It is built for the complexity, not the number of sites you run.
How is Declunk different from Webflow's built-in AI features?
Webflow offers AI features on their top-tier plan. Below that, they are unavailable entirely. And their recommendations are accepted or dismissed with no owner, no approver, and no record of why. Declunk adds the governance layer: every change has a named owner, an approval gate, and a history that stays on your side.
What if our team already uses AI tools?
Most AI tools decide and execute on their own, and their logs hold the history. With Declunk, your team approves every change before it ships, and the full decision record stays on your side regardless of who does the work.
How is this different from a project management tool?
A ticket in a general PM tool is a note. A request in Declunk is tied to a live page and ends in a published change. It closes the gap between where work is tracked and where it actually happens.
Does my team stay in control of what gets changed?
Completely. Every change requires explicit approval before it publishes. Your team sees the reasoning, can edit the proposal, and can reject it. There is a full record of who approved what and why.
What does Declunk replace in our current setup?
The gap between your project management tool and the CMS. Today that gap is filled by spreadsheets, chat messages, and developer time. Declunk connects the request to the published change.
What is live today?
Request management, Webflow site and page sync, and publish and approval history. AI execution and AEO analysis are in build.

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We are opening Declunk to a small group first. Tell us about your site and we will be in touch.

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